Fix Your Foundation
Your tracking pixel setup is the foundation of success in modern paid media. I'll analyze the quality of the data you're passing to ad platforms.
Stop burning ad spend.
Most businesses are spending real money on Meta, Google, LinkedIn, or Pinterest ads with no clear system behind them and no connection to real business numbers. I'll audit your full paid media program and build a customized plan, for a fraction of what an agency costs.
Brands On My Professional Resume
10+
Years of Experience
$20M
Annual Budget Managed
+140%
Annual Revenue Growth
How will we work together?
I'll audit your online ads program and help you scale it efficiently.
Feed the Algorithm Better Data
Ad platforms rely on a strong signal from your data inputs to successfully target your customers. I'll find ways to improve the strength of your signal.
Creative Mix That Converts
Your account needs diverse, engaging creative that speaks directly to your customer. I'll brief in a plan to keep your creative fresh and effective.
Turn Clicks Into Customers
Once your customer gets to your site, what do you need them to do? I'll uncover the barriers stopping your audience from taking action on your site.
Ready to grow your business with paid media? Let's chat.
- Native Ad Platform Experience: I can help with Meta Ads, Google Ads, LinkedIn Ads, Pinterest Ads, and more.
- Senior Level Expertise: 10+ years of growing businesses with paid media
- Fractional Partnerships: Get results without adding headcount to your business
- No Vanity Metrics: Real success means your business is growing
- Dedicated Director: No junior account managers, just a senior operator on your account
- Quick Turnaround: We'll work together to action important items within a few weeks, not a few months
Ways I Can Help
Comprehensive Audit
Uncover opportunities and map out a plan to elevate your paid media programs
$1,499/one time
Audit Includes
- Review technical setup
- Analyze account structure against best practices
- Evaluate creative mix and diversity
- Assess landing page and offer strength
- Personalized plan for paid media growth
Ongoing Management
Put your plan into action and keep your program growing with direct management from a director with over a decade of experience
Custom Pricing/monthly
Management Includes
- Hands-on ownership of optimizations
- Management of your budget
- Formal monthly reporting
- Dedicated monthly reporting review session
- Direction on creative production
- Creator sourcing and content management is available as an add-on service
- Free audit with minimum 90-day engagement
Strategy Sessions
For those just looking for guidance. We'll deep dive into your business and ideate on priority initiatives to grow your paid media accounts.
$250/hour
Strategy Sessions Include
- Pre-call information gathering around business goals and current state
- Review of current paid media program
- Tailored discussion on critical actions to take to improve paid media performance
FAQs
Your burning questions, answered.
How is this different from hiring an agency?
I'm a dedicated senior director managing your account hands-on. With a fractional partner, you won't get an account team juggling 30 clients. No markup, no hand-offs to juniors.
How many hours per month are included with ongoing management?
We will scope our relationship according to your needs, making sure you get exactly the level of support you want.
What platforms do you work with?
I help businesses who are investing on Meta, Google, Pinterest, TikTok, and LinkedIn.
Is a long-term contract required?
No. We will scope our relationship around the needs of your business. All clients are asked to provide a 30-day notice if they wish to cancel.
What size businesses do you typically work with?
I am most valuable to businesses that are spending at least $7,000 USD per month on paid media platforms. I can also work with businesses who are looking to cold start on any platform.